Consumer and Business Marketers Use Many of the Same Variables

question 59

Multiple Choice

Consumer and business marketers use many of the same variables to segment markets.Business marketers use all of the following EXCEPT which one?

• A)operating characteristics
• B)purchasing approaches
• C)situational factors
• D)personal characteristics
• E)brand personalities

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Definitions:

Agency Coupled

A principal-agent relationship that cannot be terminated at will by the principal because it includes an interest beneficial to the agent.

Principal

The original amount of money loaned or invested, separate from interest or earnings.

Terminate

To bring to an end or conclude something, such as a contract, employment, or process.

Interest

The charge for the privilege of borrowing money, typically expressed as an annual percentage rate.