A Segmentation Study of People Who Would Be Interested in Subscribing

question 87

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them;(2) those who wanted to learn about the latest cooking trends and fads;and (3) those who were interested in learning about a variety of different international cuisines and exotic ingredients.This magazine discovered its market can be segmented using ________ variables.

• A)demographic
• B)social class
• C)lifestyle
• D)generation
• E)geographic

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Definitions:

Adds Value

Enhancements or modifications made to a product, service, or process that increase its worth or usefulness to consumers or users.

Guerrilla Marketing

An innovative, unconventional, and low-cost marketing strategy aimed at obtaining maximum exposure for a product.

Unconventional Means

Methods or approaches that are out of the ordinary, often innovative or non-traditional, used to achieve a specific goal.

Idea Impression

The initial perception or mental image that a person has about an idea, which can influence how they think about its potential success or usefulness.