A Segmentation Study of People Who Would Be Interested in Subscribing

question 87

Multiple Choice

A segmentation study of people who would be interested in subscribing to a cooking magazine discovered three distinct groups of potential subscribers: (1) those who wanted to cook the same foods their mothers cooked for them;(2) those who wanted to learn about the latest cooking trends and fads;and (3) those who were interested in learning about a variety of different international cuisines and exotic ingredients.This magazine discovered its market can be segmented using ________ variables.

• A)demographic
• B)social class
• C)lifestyle
• D)generation
• E)geographic

---

Definitions:

Express Corporate Powers

The specific authorities granted to a corporation through its charter and state law, allowing it to perform certain actions.

Corporate Veil

A legal concept that separates the identity and responsibilities of a corporation from those of its shareholders, protecting them from personal liability in most cases.

Promoter

An individual or company responsible for organizing and starting a business or enterprise, often involved in its early financing and establishment.

Subscriber

An investor who agrees to purchase stock in a new corporation.