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When Might Be the Best Time for a Marketer to Use

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When might be the best time for a marketer to use geographic segmentation?


Definitions:

Dark Adaptation

The process by which the eyes become more sensitive to low levels of light after being in a higher light level environment.

Afterimage

A visual illusion in which a retinal impression persists after the removal of a stimulus, often seen with contrasting colors or intense lights.

Place Theory

A theory in psychology and philosophy that suggests physical location and environment play a significant role in how individuals perceive and interact with the world around them.

Frequency Theory

A theory in the field of psychology that suggests the rate at which nerve impulses are fired in the auditory nerve corresponds to the frequency of a sound wave, enabling us to detect its pitch.

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