Briefly Outline the Four Major Segmenting Variables for Consumer Markets

question 139

Essay

Briefly outline the four major segmenting variables for consumer markets.

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Definitions:

Deviance

Behaviors or actions that violate societal norms or expectations, leading to social disapproval.

Cultural Goal

The shared aspirations, values, or desired outcomes that are significant within a given culture or social group.

Legitimate Means

Lawful, socially acceptable ways of achieving goals, as opposed to illegal or unethical methods.

Labeling Theory

A perspective in sociology that suggests individuals become deviant as a result of the labels or definitions assigned to them by society.