Unlike Many Other Hotel Groups Which Develop Different Service Offerings

question 154

Multiple Choice

Unlike many other hotel groups which develop different service offerings for different market segments,the Four Seasons group has elected to focus its marketing efforts on the luxury hotel market.As a result,the company has been able to achieve operational efficiencies in production,distribution and promotion,all of which translates into higher rates of return.The Four Seasons segmentation approach is best described as ________.

• A)undifferentiated
• B)differentiated
• C)concentrated
• D)dispersed
• E)tightly targeted

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Definitions:

Management Development

Programs and activities aimed at improving the skills, capabilities, and knowledge of managers and potential managers within an organization.

Flexibility

The ability to adapt to changes, challenges, and variabilities in circumstances or environment.

Good Relationships

Positive and constructive interactions between individuals or groups, characterized by trust, respect, and mutual understanding.

Replacement Planning

A strategy for identifying and developing successors for key positions within an organization, ensuring continuity in essential roles.