Dell Creates and Delivers Custom-Configured Computers for Individual Customers

question 165

Multiple Choice

Dell creates and delivers custom-configured computers for individual customers.This is best described as ________.

• A)niche marketing
• B)tightly targeted marketing
• C)focused strategy
• D)micromarketing
• E)mass customisation

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Definitions:

Transactions

The exchange of goods, services, or funds between two or more parties, forming the basis of accounting records.

Debit Credit

The two aspects of every financial transaction, where debit increases assets or expenses and credit increases liabilities, equity, or income.

Par Value

The nominal value of a bond, share of stock, or coupon as stated by the issuer, often used as a legal face value.