Dell Creates and Delivers Custom-Configured Computers for Individual Customers

question 165

Multiple Choice

Dell creates and delivers custom-configured computers for individual customers.This is best described as ________.

• A)niche marketing
• B)tightly targeted marketing
• C)focused strategy
• D)micromarketing
• E)mass customisation

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Definitions:

Democratic Leaders

A leadership style characterized by the sharing of decision-making responsibilities between the leader and group members, promoting group member engagement, creativity, and a sense of equality.

Corporate Ladder

A metaphor describing the hierarchy within an organization and the progression of career advancement up through its levels.

Transformational Leader

A leader who inspires positive changes in their followers, by focusing on innovation, motivation, and fostering a shared vision.

Personality Characteristics

Traits and attributes that define an individual’s behavior, thoughts, and feelings, distinguishing them from others.