You Have Just Created the "Perfect" Ad

question 77

Multiple Choice

You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called ________.

• A)its value proposition
• B)target marketing
• C)capturing the consumers' attention
• D)value profiling
• E)differentiated marketing

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Definitions:

Universally Acceptable

Something that is widely or globally accepted or agreed upon by all.

Grouping

The cognitive process of organizing stimuli into coherent units or categories, allowing for easier processing and understanding.

Sensitization

An increased response to a stimulus following repeated exposure, often used in the context of pain or drug tolerance.

Receptor Number

The total quantity of specific receptors found on the surface or within a cell, influencing the cell's sensitivity to particular molecules or drugs.