Which of the Following Is NOT One of the Four

question 78

Multiple Choice

Which of the following is NOT one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?

• A)brand differentiation
• B)brand knowledge
• C)brand valuation
• D)brand esteem
• E)brand relevance

---

Definitions:

B.C. Supreme Court

The superior trial court for the province of British Columbia, Canada, that hears civil and criminal law cases.

Federal Court

A court system at the national level that has jurisdiction over legal disputes that involve federal laws, the constitution, or disputes between states or between the U.S. government and foreign governments.

Balance of Probabilities

A standard of proof in civil trials requiring that a case is more likely to be true than not, essentially over 50% likelihood.

Criminal Matter

A legal issue or case involving violations of public law and the commission of acts that are prohibited and punishable by the state.