Product Planners Consider Products and Services on Three Levels

question 70

Multiple Choice

Product planners consider products and services on three levels.The most basic level is the ________,which addresses the question,'What is the buyer really buying?'

• A)actual product
• B)augmented product
• C)core customer value
• D)co-branding
• E)exchange

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Definitions:

Total Manufacturing Costs

The sum of all costs directly related to the production of goods, including direct materials, direct labor, and manufacturing overhead.

Cost Of Goods Manufactured

The total production cost of goods completed during a specific period, including direct materials, direct labor, and manufacturing overhead.

Raw Materials Inventory

The total cost of all the materials not yet processed and used in the manufacturing of products, kept in inventory.

Direct Materials

Raw materials that are directly traceable to the manufacturing of a product and can be directly associated with the finished product.