The Fundamental Asset Underlying Brand Equity Is ________- the Value

question 52

Multiple Choice

The fundamental asset underlying brand equity is ________- the value of the customer relationships that the brand creates.A powerful brand is important,but what it really represents is a set of loyal consumers.

• A)the customer mix
• B)customer equity
• C)line equity
• D)service variability
• E)the service encounter

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Definitions:

Knowledge-Based

Relating to systems or approaches that utilize a large repository of knowledge to solve problems or make decisions.

Prototype

A typical example of a category that embodies the most common and salient features of that category.

Triangle

A geometric shape consisting of three sides and three angles.