Which of the Following Is NOT a Desirable Quality for a Brand

question 53

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A)It should suggest something about the product's benefits and qualities.
• B)It should be easy to pronounce,recognise and remember.
• C)The name should be a long word to get attention.
• D)The name should translate easily into foreign languages.
• E)It should be distinctive.

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Definitions:

Telephone Directories

Published listings of telephone subscribers in a particular geographic area or subscribers to services provided by the organization that publishes the directory.

State and County Tax Rolls

Public records listing property within a given jurisdiction for the purpose of determining tax liabilities based on property values.

Market Equilibrium

The condition in a market where the quantity supplied is equal to the quantity demanded at a certain price level.

Total Consumer Surplus

The total benefit received by consumers in a market transaction, measured as the difference between what consumers are willing to pay and what they actually pay.