Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing

question 21

Multiple Choice

Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?

• A)megabrand
• B)global brands
• C)multibranding
• D)private brands
• E)family brands

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Definitions:

External Environment

The conditions, entities, events, and factors surrounding an organization that influence its activities and choices but are not within its control.

Natural Disaster

Severe and unexpected events caused by natural processes of the Earth, such as earthquakes, floods, hurricanes, and tornadoes, leading to potential harm to people and property.

Nonverbal Communication

Nonverbal communication includes the transmission of messages or information through means other than spoken words, such as facial expressions, body movements, and gestures.

Verbal

Relating to or consisting of words, especially pertaining to communication through spoken or written language.