While Advertising Campaigns Can Help to Create Name Recognition,brand Knowledge

question 163

Multiple Choice

While advertising campaigns can help to create name recognition,brand knowledge and maybe even some brand preference,brands are not maintained by advertising but by ________.

• A)marketing experience
• B)line extensions
• C)brand experience
• D)product mix
• E)word-of-mouth elements

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Definitions:

Information

A collection of data that is processed, organized, and interpreted to provide value and understanding to the recipient.

Marginal Cost

The extra charge resulting from the production of one more unit of a product or service.

Sushi Restaurant

A dining establishment that specializes in the preparation and serving of sushi, a traditional Japanese dish featuring vinegared rice combined with various ingredients, including seafood and vegetables.

Opportunity Cost

The cost of the next best alternative that must be foregone as a result of making a particular decision.