Customers Come to Know a Brand Through a Wide Range

question 88

True/False

Customers come to know a brand through a wide range of contacts and touch points,including word of mouth,personal interactions with company employees,telephone interactions and company web pages.

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Definitions:

Network Structures

Describes organizational layouts where groups or individuals work independently but remain connected through technology, collaboration, and shared goals.

Functional Structures

Functional structures organize a company into departments based on specialized functions, such as marketing, finance, or production, facilitating specialization and operational efficiency.

Standardization

The process of implementing and developing technical standards to optimize compatibility, safety, and quality.

Organizational Size

Pertains to the magnitude of an organization in terms of its number of employees, operational scale, or market reach.