A Detailed Version of a New Idea Stated in Meaningful

question 11

Multiple Choice

A detailed version of a new idea stated in meaningful customer terms is called a ________.

• A)product idea
• B)product concept
• C)product image
• D)product proposal
• E)product movement

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Definitions:

Dehumanization

Occurs when bureaucracies treat clients as standard cases and personnel as cogs in a giant machine. This treatment frustrates clients and lowers worker morale.

Bureaucracies

Complex organizational structures with fixed rules, a hierarchy of authority, and a full-time administrative staff, designed to coordinate and control the work of many individuals.

Bureaucratic Inertia

Refers to the tendency of large, rigid bureaucracies to continue their policies even when their clients' needs change.

Bureaucratic Ritualism

The phenomenon in which bureaucratic organizations focus more on following strict procedures and rules than on achieving their actual goals, leading to inefficiency.