During Which Stage of New-Product Development Will Management Most Likely

question 148

Multiple Choice

During which stage of new-product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?

• A)concept testing
• B)marketing strategy development
• C)business analysis
• D)product development
• E)test marketing

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Definitions:

Barriers To Exit

Factors that make it difficult or costly for a company to leave a market or industry.

Competitive Industry

An industry characterized by many firms competing with each other by offering similar products or services, typically resulting in benefits for consumers through lower prices and higher quality.

Economic Profits

Economic profits represent the surplus revenue after all costs, including opportunity costs, have been deducted from total revenues, reflecting the real profitability of a venture.

Average Cost

The total cost of production divided by the quantity produced, used to determine the efficiency and profitability of production.