Examlex
According to your text,which of the following is perhaps the most important external source of new-product ideas?
Product Differentiation Branding
The process of distinguishing a product from its competitors through unique branding strategies.
Multibranding
A strategy involving the marketing of two or more similar and competing products by the same firm under different and unrelated brands.
Mars, Inc.
A global manufacturer of confectionery, pet food, and other food products known for brands like M&M's, Snickers, and Pedigree.
Snickers
A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.
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