Examlex
An international marketer will NOT need to tailor a product's packaging to meet the physical characteristics of consumers in various parts of the world.
Web Community
An online network of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
Viral Marketing
A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using online platforms to achieve a rapid spread.
Marketer-initiated
Actions or strategies started by marketers to engage customers, promote products, or understand consumer needs.
Social Networking
A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.
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