When Using Price Steps,the Seller Must Establish Perceived ________ That

question 82

Multiple Choice

When using price steps,the seller must establish perceived ________ that support(s) the price differences among the products in the line.

• A)non-price competition
• B)value differences
• C)quantity levels
• D)images
• E)strategies

---

Definitions:

McWorld

A concept introduced by Benjamin Barber to describe the globalizing, homogenizing force of capitalism and consumer culture.

Benjamin Barber

A political theorist known for his work on democracy and civil society, particularly his critique of global capitalism and argument for more participatory forms of democracy.

Anthony Giddens

A British sociologist known for his theory of structuration and his holistic view of modern societies.

Ulrich Beck

A prominent sociologist known for his work on risk society, individualization, and reflexive modernization.