Examlex

Solved

In the Printer and Cartridge Market,key Challengers Are Unable to Undercut

question 9

Multiple Choice

In the printer and cartridge market,key challengers are unable to undercut the very low prices offered by the market leader,Hewlett Packard (HP) .However,HP charges relatively high prices for replacement cartridges ($50-$80 each) .In an effort to gain ground in this highly competitive market,Canon,using the insight that customers resented the high prices of printer cartridges,saw an opportunity to compete on prices for ink-jet cartridges and came up with a very fair offer of $12 per cartridge.Both Hewlett Packard and Canon face which type of pricing situation?


Definitions:

Megaphylls

Leaves with a highly branched vascular system, characteristic of most modern plants, contrasted with microphylls of some ancient lineages.

Woody Tissue

Plant tissue composed mainly of xylem, providing structural support and conduction of water and nutrients; commonly found in trees and shrubs.

Basal Angiosperm

refers to the earliest diverging groups of flowering plants, sharing some ancestral characteristics distinct from most modern flowers.

Star Anise

An aromatic spice that comes from the fruit of the Illicium verum tree, characterized by its star shape and licorice-like flavor.

Related Questions