When Using Price Steps,the Seller Must Establish Perceived ________ That

question 82

Multiple Choice

When using price steps,the seller must establish perceived ________ that support(s) the price differences among the products in the line.

• A)non-price competition
• B)value differences
• C)quantity levels
• D)images
• E)strategies

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Definitions:

Dell Personal Computers

A range of computer products manufactured by Dell Inc., known for their customization options and direct sales model.

Distribution Intensity

The level of market coverage a product gets, ranging from intensive, selective to exclusive distribution, depending on the company's strategy.

Intensive Distribution

A strategy where a company aims to distribute its products as widely as possible, making them available at many outlets.

Selective Distribution

A distribution strategy where a product is sold at a limited number of outlets, to control availability and maintain the product's high-end image.