The Supply Chain Involves Many Decisions Related to Marketing Channels

question 71

Multiple Choice

The supply chain involves many decisions related to marketing channels and logistics.Which of the following would be a logistics decision?

• A)whether to sole-source
• B)where to locate a plant
• C)what type of operational process to use
• D)whether to supply from inventory or from production
• E)All of the above.

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Definitions:

Exclusive Territory

A designated geographical area in which a sales representative or distributor is given the sole right to sell a product.

Franchise Agreement

A franchise agreement is a legal, binding contract between a franchisor and franchisee, outlining the terms and conditions for the franchisee to operate a franchised business, including use of trademarks, operational guidelines, and financial obligations.

Renewal

The process of extending the term of an agreement, updating or refurbishing something, or restoring vitality to an idea, building, or system.

Marketing Expertise

This refers to the specialized knowledge and skills related to promoting and selling products or services, including strategies for market research, advertising, and consumer behavior.