Leadership in Which Type of Marketing System Is Assumed Not

question 36

Multiple Choice

Leadership in which type of marketing system is assumed not through common ownership or contractual ties,but through the size and power of one or a few dominant channel members?

• A)horizontal marketing system
• B)administered VMN
• C)corporate VMN
• D)conventional marketing channel
• E)multichannel distribution system

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Definitions:

Improved Compensation

An enhancement in the salary, wages, and benefits that employees receive in exchange for their work.

Incentives

Rewards or benefits offered to encourage a specific action or behavior.

Group Norms

Unwritten rules and expectations about how group members should behave, which influence the behavior of individuals within the group.

Resistance To Change

The act of opposing or struggling against modifications or transformations within an organization or in personal behavior.