Members of the Marketing Channel Add Value When They Move

question 105

True/False

Members of the marketing channel add value when they move goods from producers and suppliers to consumers by overcoming time,placement and possession gaps.

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Definitions:

Cross-merchandising

A retail strategy that involves displaying or suggesting complementary products from different categories to encourage additional purchases.

Complementary Merchandising

A retail strategy that involves the sale of products or services that complement each other, aimed at increasing customer satisfaction and sales.

Sensory-based Stimuli

Elements or triggers that influence behavior or perception through the five senses: sight, sound, smell, taste, and touch.

Atmospherics

The strategic use of lighting, scent, music, and layout in a retail environment to influence consumers' buying behavior.