_________ Must First Define Their Target Markets and Then Decide

question 53

Short Answer

_________ must first define their target markets and then decide how they will position themselves in those markets.

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Definitions:

African Americans

Individuals of African descent living in the United States, recognized for their rich cultural heritage and history of perseverance and achievement amidst societal challenges.

Racism

The act of prejudice, unequal treatment, or aggression against a person of a different racial group, due to the belief in the superiority of one's own race.

Racial Identities

The sense of self and belonging that individuals associate with a particular racial group.

African American

Refers to citizens or residents of the United States who have total or partial ancestry from any of the native populations of Sub-Saharan Africa.