In Marketing Terms,we Say That the Number of Intermediary Levels

question 107

Multiple Choice

In marketing terms,we say that the number of intermediary levels indicates the ________ of a channel.

• A)depth
• B)complexity
• C)involvement
• D)length
• E)width

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Definitions:

Buying Process

The series of steps consumers go through in deciding what product or service to purchase.

New Buy

A transaction situation characterized by a consumer purchasing a product or service for the first time, which involves a higher level of decision-making and risk.

B2B Buying Situation

The context or scenario surrounding a purchase decision made by a business from another business, including factors such as urgency, budget, and specifications.

New Buy

A situation where a customer purchases a product or service for the first time, usually involving more decision-making efforts and information search.