Which of the Following Statements About a Zero-Level Channel Is

question 19

Multiple Choice

Which of the following statements about a zero-level channel is correct?

• A)It may also be called a backward channel.
• B)It is the same as a direct marketing channel.
• C)It has only one intermediary between producer and consumer.
• D)It has three members.
• E)It refers to intensive distribution channels where there are an indeterminate number of channel members.

---

Definitions:

Illusion of Causality

The cognitive bias that leads people to mistakenly believe a relationship between two events exists when none does.

Objective Tests

Objective tests are assessments where responses are limited to specific options, such as true/false, multiple choice, or matching, eliminating subjective judgment in scoring.

Standardized Questionnaires

Pre-designed sets of questions used to collect data from individuals in a uniform manner, allowing for comparisons and statistical analysis.

Genetic Contribution

The portion of variation in a trait among individuals in a population that is due to genetic differences.