As Marketing Manager for Globe Imports and Exports,you Want to Start

question 15

Multiple Choice

As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?

• A)expanded sales
• B)expanded market coverage
• C)selling at a higher gross margin
• D)opportunities to tailor products and services to the needs of diverse segments
• E)greater profitability

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Definitions:

Direct Materials

Raw materials that can be directly traced to the production of specific goods or services.

Manufacturing Cost Variance

The difference between the actual costs of production and the standard or expected costs, indicating efficiency or inefficiency in the manufacturing process.

Direct Materials Cost Variance

The difference between the actual cost of direct materials used in production and the standard cost expected to be used.

Direct Labor Cost Variance

The difference between the budgeted cost of direct labor and the actual cost incurred.