Disintermediation Refers to ________

question 64

Multiple Choice

Disintermediation refers to ________.

• A)a process of restructuring marketing channels in order to deal more directly with customers
• B)a process of attempting to exert some control over complex and fragmented channels
• C)a shift from conventional to vertical marketing networks
• D)a synonym for direct marketing
• E)the process of acting as a mediator in channel conflict

---

Definitions:

Brand Equity

The value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.

Brand Personality

The set of human-like characteristics attributed to a brand, influencing consumer emotions and perceptions.

Lifestyle

A lifestyle that mirrors the beliefs, principles, and actions of a person or community.

Anthropomorphism

The attribution of human characteristics, behaviors, or emotions to animals, inanimate objects, or abstract concepts.