Which Promotional Tool Is Described as Immediate,customised and Interactive

question 78

Multiple Choice

Which promotional tool is described as immediate,customised and interactive?

• A)segmented advertising
• B)sales promotions
• C)public relations
• D)brand contacts
• E)direct marketing

Understand the need for precision in stating the purpose of business messages and tailoring them to the audience's response.

Grasp the concept of media richness and its impact on communication effectiveness.

Acknowledge the ethical considerations in business communication, including information accuracy and completeness.

Recognize the stages of the writing process and the importance of proper planning and organization.

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Definitions:

Price-Elasticity

A measure of how much the quantity demanded or supplied of a good changes in response to a change in its price.

Price-Inelastic

Describes a situation where the demand for a product does not change significantly with a change in the product's price.

Coefficient

A constant or numerical value that precedes and multiplies a variable within an algebraic expression.

Perfectly Inelastic

A situation where demand or supply does not change in response to changes in price.