Mass Markets Have Fragmented;thus,marketers Are Shifting Away from Mass Marketing

question 62

True/False

Mass markets have fragmented;thus,marketers are shifting away from mass marketing.

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Definitions:

Collateral

An asset offered to secure a loan or obligation, which can be seized by the lender if the borrower fails to repay.

Secured Transaction

A transaction in which the payment of a debt is guaranteed by personal property the debtor owns.

Debt

An obligation, typically financial, owed by one party (the debtor) to another (the creditor), which might include money, services, or other forms of recompense.

Personal Property

Assets or belongings that are not fixed to one location and can be moved, such as furniture, electronics, or vehicles.