Which of the Following Criteria Should Be Evident in a Successful

question 155

Multiple Choice

Which of the following criteria should be evident in a successful advertising appeal?

• A)meaningful,believable and distinctive
• B)distinctive,objective and measurable
• C)customer-focused and competitor-centred
• D)emotional,entertaining and product-focused
• E)simple,short and striking

---

Definitions:

Present

The current moment or period of time; also refers to formally introducing or making something known.

Check

A check is a written, dated, and signed instrument that directs a bank to pay a specific sum of money to the bearer or the person or entity whose name is written on the check.

Drawer

In financial contexts, refers to the person who writes or issues a cheque or draft instructing the bank to pay a specific amount of money.

Draft

An order or bill of exchange instructing the payment of a specified sum of money from one party to another, often used in international trade.