Which of the Following Is NOT One of the Major

question 12

Multiple Choice

Which of the following is NOT one of the major steps in selecting advertising media?

• A)deciding on reach,frequency and impact
• B)choosing among major media types
• C)selecting specific media vehicles
• D)deciding on format elements
• E)deciding on timing

---

Definitions:

Cumulative Quantity

The total amount of a particular good or service that has been produced or delivered over a specific period.

Dog Treats

Snacks specifically formulated and intended for consumption by dogs, often used as a form of reward or training aid.

700 Pounds

A unit of weight measurement equal to 700 pounds, often used to specify the weight of objects or materials. Its relevancy varies greatly depending on context.

Noncumulative Quantity Discount

A pricing strategy where discounts are based on the quantity of a single purchase order rather than the total volume purchased over time.