Which of the Following Functions Is LEAST Likely to Be

question 52

Multiple Choice

Which of the following functions is LEAST likely to be performed by a public relations department?

• A)product publicity
• B)lobbying
• C)public affairs
• D)investor relations
• E)media vehicle selection

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Definitions:

Marketing Objective

Specific goals set by a business or organization aiming to promote its products or services effectively and achieve market success.

Introduction Stage

The phase in the product life cycle where a product is launched, marketed, and made available for the first time to potential customers.

Product Development

The process of bringing a new product or service to the market, from idea generation through to market launch.

Introductory Stage

The initial phase of a product life cycle when a product is launched to the market, characterized by marketing efforts to establish its presence.