One of the Tools a Public Relations Department May Use

question 24

Short Answer

One of the tools a public relations department may use is ________,whereby they deal with legislators and government officials to promote or defeat legislation and regulation.

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Definitions:

Constant-Growth DDM

A model that calculates a stock's value by assuming dividends will increase at a steady rate forever, known as the dividend discount model with constant growth.

Beta

A measure of a stock's volatility in relation to the overall market; a beta greater than 1 indicates that the stock is more volatile than the market.

Dividend

A portion of a company's earnings that is paid to shareholders, typically on a regular basis.

Risk-Free Rate

The expected profit from an investment that carries no chance of financial loss, typically shown by the interest rate on governmental bonds.