In Any Market-Oriented Firm,members of the Salesforce and Marketing Department

question 104

Multiple Choice

In any market-oriented firm,members of the salesforce and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies,while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper-level management take to help bring the sales and marketing functions closer together?

• A)establish a simpler salesforce structure
• B)establish a more complex salesforce structure
• C)create an inside salesforce
• D)adopt a salesforce automation system
• E)employ a high-level marketing executive to oversee both marketing and sales

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Definitions:

Marijuana

Marijuana, also known as cannabis, is a psychoactive drug from the Cannabis plant used for medical or recreational purposes.

Shipment Seized

The act of authorities taking control over goods in transit due to non-compliance with laws or regulations.

Equilibrium Price

The price at which the quantity of goods demanded by consumers equals the quantity of goods supplied by producers, resulting in market balance.

Fine

Fine refers to a monetary penalty imposed as punishment for an offense or violation, often used by governments or regulatory bodies to enforce laws and regulations.