Which of the Following Promotion Tools Involves Interpersonal Interactions with Customers

question 24

Multiple Choice

Which of the following promotion tools involves interpersonal interactions with customers and prospects to make sales and maintain customer relationships?

• A)personal selling
• B)advertising
• C)E-commerce
• D)publicity
• E)public relations

---

Definitions:

Pricing Algorithms

Computer-based methods used to determine the selling price of goods or services, often based on factors such as demand, competition, and cost.

Price-fixing

An agreement among competitors to raise, lower, or stabilize prices or competitive terms.

Collude Tacitly

The act of companies indirectly coordinating their actions, such as setting prices or output levels, without explicit agreement or communication, often to avoid legal penalties.

Horizontal Mergers

The combination of two or more firms operating at the same level of the supply chain in the same or different industries, potentially increasing market share and efficiency but also raising antitrust concerns.