Examlex
Social networking can potentially increase a person's power by increasing the person's visibility and centrality.
Marketing Program
A structured plan that outlines the marketing strategies, tactics, and activities for promoting a product or service.
Promotion
A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.
Intangibility
A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.
Inseparability
A characteristic of service marketing that indicates the simultaneous production and consumption of a service, implying that services cannot be separated from their providers.
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