Examlex
________ marketing is an interactive system of marketing which uses one or more advertising media to affect a measurable response and / or transaction at any location.
Brain Regions
Specific areas within the brain that have distinct structures, functions, or both, contributing to the overall operation of the brain.
NMDA and AMPA Receptors
Types of glutamate receptors in the brain involved in synaptic plasticity and learning.
Long-Term Potentiation (LTP)
An increase in synaptic strength following repetitive stimulation, believed to be a cellular mechanism underlying learning and memory.
Place Cells
Neurons in the hippocampus that become active when an animal is in, or is thinking about, a specific location in its environment.
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