Some Direct Marketers Have Been Accused of Taking Unfair Advantage

question 116

Multiple Choice

Some direct marketers have been accused of taking unfair advantage of impulsive or less-sophisticated buyers.Television shopping channels and program-long _____ targeting television-addicted shoppers seem to be the worst culprits.

• A)infomercials
• B)telephone marketing
• C)online social networks
• D)mobile phone marketing
• E)kiosk marketing

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Definitions:

Informal Agency Action

Actions taken by a government agency that do not follow formal rulemaking procedures, often including guidance documents, letters, and advisories.

Formal Rulemaking

A procedure for creating new regulations which involves public notice, opportunities for public comment, and a published draft of the rules.

Informal Policy

Guidelines or practices that are not officially documented but are understood and followed by members of an organization.

Executive Agencies

Agencies of the government responsible for the enforcement and administration of federal laws, usually under the direct control of the President or executive branch.