A Cutlery Firm Has Always Relied Upon Advertising to Market

question 46

Multiple Choice

A cutlery firm has always relied upon advertising to market its quality products to final customers.The marketing team is now considering beginning a direct and digital marketing campaign consisting of a company website,email to current customers and an online catalogue.Which of the following would the team expect to gain as a result of implementing this direct marketing plan?

• A)the ability to increase the range of products the company offers
• B)the ability to learn more about their customers and tailor offerings to fit their needs
• C)more control over customers' interactions with the company
• D)a higher cost-per-contact that could prove to be more cost effective than advertising in mass media
• E)a wealth of information about competitors and their products

Identify the effects of conditional positive regard and the terms introduced by psychologists in understanding self-esteem.

Explain the looking-glass self and its effect on personal and social identity.

Understand how self-concept forms and its foundational role in shaping thoughts and behavior.

Acknowledge the role of parents and early childhood experiences in developing self-esteem.