When Considering the Different Forms of Direct and Online Marketing,direct

question 124

Short Answer

When considering the different forms of direct and online marketing,direct ________ involves personal selling into the home or office of potential customers or to a known clientele.

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Definitions:

Carrying Value

The recorded cost of an asset in a company's books, less any accumulated depreciation or amortization.

Face Value

The nominal value printed on a financial instrument, such as a bond or stock certificate, representing its worth as stated by the issuer.

Bond Interest Paid

The amount paid by the issuer of a bond as interest to the bondholders, usually expressed as a fixed percentage of the principal.

Discount

A reduction from the usual cost of something or the act of lowering the price.