How Does a Company's Effective Use of a Customer Database

question 98

Multiple Choice

How does a company's effective use of a customer database benefit consumers?

• A)Companies make name-brand products and images readily available to customers.
• B)Companies tailor offers to customer needs and interests.
• C)Customers receive better prices on products and services that they need.
• D)Customers receive faster and more reliable service from companies.
• E)Customers receive instant credit from more companies.

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Definitions:

Product Costs

The total costs involved in manufacturing a product, which include direct materials, direct labor, and manufacturing overhead.

Expensed

A term referring to costs that are immediately charged against revenues as an expense, rather than being capitalized.

Indirect Cost

Expenses not directly tied to the production of goods or services, such as utilities or rent.

Plant Manager's Salary

The compensation paid to the individual responsible for overseeing the operations of a manufacturing facility.