Some Direct Marketers Have Been Accused of Taking Unfair Advantage

question 116

Multiple Choice

Some direct marketers have been accused of taking unfair advantage of impulsive or less-sophisticated buyers.Television shopping channels and program-long _____ targeting television-addicted shoppers seem to be the worst culprits.

• A)infomercials
• B)telephone marketing
• C)online social networks
• D)mobile phone marketing
• E)kiosk marketing

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Definitions:

Reference Group

Any group (to which one may or may not belong) used by the individual as a standard for evaluating her or his attitudes, values, and behaviors.

Heavy Metal

A genre of rock music characterized by a thick, massive sound, complex structures, and themes of darkness and existential angst.

Small World Problem

A concept in sociology indicating that despite large social networks, there are surprisingly short chains of acquaintances between any two individuals.

Social Networking

The use of internet-based platforms and tools to build, enhance, or maintain connections with friends, family, and professional contacts.