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When Responding to Consumer Complaints About High Prices,marketers Often Explain

question 10

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When responding to consumer complaints about high prices,marketers often explain that consumers do not understand the costs involved that justify the prices.

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Definitions:

Direct Labor Cost

This refers to the wages and benefits paid for the hours that workers directly spend on manufacturing a product or performing services.

Produced

The process of creating goods or services through the combination of labor, capital, and materials, or the outcome of such a process.

Labor Quantity Variance

This term measures the difference between the actual quantity of labor used and the expected (or standard) amount, multiplied by the standard labor rate, often used in cost accounting.

Overhead Costs

Overhead Costs are indirect expenses related to the day-to-day operations of a business, which are not directly tied to specific product production or services, such as rent, utilities, and administrative salaries.

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