An Engineering Group Views and Organises Its Marketing Activities from the Viewpoint

question 145

Multiple Choice

An engineering group views and organises its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.What does the group practice?

• A)consumer-oriented marketing
• B)societal marketing
• C)sense-of-mission marketing
• D)customer-value marketing
• E)innovative marketing

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Definitions:

Trials Pairing

The method of associating two or more elements together in experimental research to study their combined effect.

Months Old

A measurement of time, specifically the number of months that have passed since an individual's birth.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually evoked by the first stimulus alone.

Associative Learning

The process of learning in which a connection is made between two stimuli or a stimulus and a behavior, fundamental in behavioral psychology.