Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

question 68

Multiple Choice

Timberland employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a non-profit project that brings young people into public service for a year.The CEO sees such projects and services as a powerful differentiator for Timberland with its current and potential customers.Timberland could be most accurately described as practicing ________.

• A)consumerism
• B)environmental sustainability
• C)sustainability vision
• D)innovative marketing
• E)sense-of-mission marketing

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Definitions:

Evidence-Based Model

A decision-making process that relies on the use of data, facts, and empirical evidence as the foundation for making decisions.

Better Diagnosis

Improved identification and understanding of a problem, condition, or disease, often leading to more effective solutions or treatments.

Organizational Creativity

The ability of a company or organization to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating, and entertaining.

Organizational Norms

Established standards of behavior or beliefs that dictate the proper way to act within a specific organization.