The 'Societal Marketing' Challenge for Makers of Which Type of Product

question 50

Multiple Choice

The 'societal marketing' challenge for makers of which type of product is to add some pleasing qualities so that it will become more desirable in the consumers' minds?

• A)salutary
• B)desirable
• C)pleasing
• D)durable
• E)aesthetic

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Definitions:

Personality Component

Elements or traits that constitute an individual's distinctive character and psychological identity.

Moral Conscience

An internal sense of right and wrong that guides an individual's actions and decisions.

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Rule Oriented

A characteristic of behaviors or individuals that strictly follow established guidelines or protocols.