The 2003 Case of ______ Affirmed the Possibility of Using

question 15

Short Answer

The 2003 case of ______ affirmed the possibility of using racial and ethnic identity in admission decisions for higher education.

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Definitions:

Celebrity Endorser

A famous person who promotes or publicly supports a product, service, or brand.

Sleeper Effect

A phenomenon where a message that was initially discounted or ignored gains persuasiveness over time.

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.