Ward Carrol, Editor of Military

question 57

Multiple Choice

Ward Carrol, editor of military.com, saw the contribution of milbloggers as

• A)exposing foreign operations abroad in a negative light.
• B)providing essential information to soldiers on news from home.
• C)essential reading for understanding the war.
• D)contributing to the overall morale of soldiers abroad.

Understand the role of social media influencers in enhancing social media campaigns and their potential benefits to organizations.

Explain the concept of social distance and its demonstration through social media platforms like LinkedIn.

Recognize the role of data analytics and alternative methods in measuring the effectiveness of social media activities in public relations.

Understand the rationale behind organizational strategies for employee engagement in corporate social media content during crises.

---

Definitions:

Supply and Demand

Fundamental economic model based on the idea that the price and quantity of a good or service is determined by the availability (supply) and desire (demand) of that good or service.

Rationing Mechanism

A system used to allocate scarce goods and services using criteria other than price.

Surplus

An excess of supply over demand, resulting in an accumulation of unsold products or unused resources.

Equilibrium Price

The cost at which the amount of a product or service that consumers want to buy matches the amount that producers are willing to sell, resulting in a balanced market situation.